I'm Ida Silfverskiöld.

Quick intro: I've got a bit of everything in my background, but I'm closest to product management and engineering now, with a lot of applied AI.

I like to build products end-to-end, including hands-on engineering, user flow, architecture. I like to figure out what gets built from first understanding the business and the users though (my marketing experience helps here).

I'm pretty skilled in data and analytics, which is what prompted me to build safron.io a few years back. Maybe my bachelor in economics helped there, but I can get lost digging into data all day long.

For the past few years I've been digging deep in applied AI, NLP and computer vision. I build, research, and write about it for developers, data scientists, and people trying to understand where this technology is actually useful.